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Pinterest marketing can be an effective channel for marketing your business. Pinterest is a popularly used visual search engine. Bloggers, entrepreneurs, and many brands have all found Pinterest marketing to be quite useful. “A picture is worth a thousand words”, well that’s the power of visuals. As per Statista Pinterest has, as of the second quarter of 2022, 433 million monthly active users (MAUs) globally. This gives a valid reason for marketers to reach their potential users through Pinterest marketing. A report states that 83% of Pinterest users have made a purchase as a result of having seen content on the platform. So, let’s jump on to understand what is Pinterest Marketing and how can you leverage its power for marketing your business with some very practical Pinterest marketing strategies. What is Pinterest Marketing? Pinterest marketing is using Pinterest in your digital marketing strategy and applying marketing tactics to reach your target audience on Pinterest organically by creating content, building community, educating them and driving website traffic and sales. In simple words, Pinterest marketing enables you to integrate Pinterest into your overall social media marketing strategy in order to reach out to new audiences and increase brand and product exposure. Pinterest marketing can enable you to grow brand recognition organically, improve conversion rates, raise sales, and build enduring connections with your target market and buyer personas. How Effective Is Pinterest Marketing? 1. Visual Search Pinterest has now not just a platform where to go for getting content inspiration, but has now grown into a visual search engine. Pinterest is a fantastic platform for visual business promotion. It’s a smart idea to capitalise on this trend early because it is one of the popular social media platforms that allow a visual search at the moment. 2. Large Audience Doing Pinterest marketing can help your business reach millions of potential audiences which could be converted into your customers. It is one of the social media marketing platforms with 433 million monthly active users (2022). 3. Greater Brand Exposure The majority of Pinterest users claim to frequently find new brands and items through Pinterest, this means that Pinterest marketing can help your brand’s exposure to new customers. Pinterest marketing can promote your brand to a large audience and affect customer purchasing behaviour. Strategies For Pinterest Marketing Implementing the best strategies for your Pinterest marketing activities will help you effectively reach your goals and objectives. Such Pinterest marketing strategies will not only help you accomplish your business and marketing goals but will ensure that you follow the best practice to make the most out of your Pinterest marketing efforts. We have listed below some real-time and practical strategies that you can apply for Pinterest marketing. Let’s jump in! 1. Ensure To Complete Your Profile This is the most basic yet very important thing when you do Pinterest Marketing. Fill in the relevant and precise details of your business and complete your profile. Ensure that you also use relevant keywords in your profile so that it facilitates you to reach your target audience by searching topics or pins related to your business. Upload your logo or profile picture, and a cover photo and create at least 8-10 boards with a minimum of 7-9 pins on every board. This will benefit you in making your profile look presentable. 2. Engage Actively Perhaps you didn’t start with a lot of Pinterest followers. Everyone starts with a small number of them. Engaging your audience is the key to growing it. To increase interaction on Pinterest, connect with those who have liked your posts, acknowledge those who have repinned your images, and organise group discussions if possible. 3. Study Your Competitors Follow your competitors in your niche on Pinterest. Analyse their account and explore what they are doing. Find out the practices that are working best for them. As Pinterest marketing revolves around content, you may sometimes fall short of content ideas. Analysing and finding out your competitors’ best-performing content is a great option to take inspiration from your content strategy on Pinterest. 4. Repurposing Great Content If ever you come across some insightful blog post, you may repurpose it by presenting it through appealing visuals such as infographics. Also, ensure to give credit to the original creator or author of the content that you are repurposing. 5. Stay Consistent Consistently pinning increases brand awareness and consumer engagement on Pinterest. You may plan and schedule your pins in advance using social media scheduling tools. By scheduling your Pinterest pins, you can maximise your reach while ensuring regular posting. 6. Use Different Pin Formats Pinterest is not just an image-based platform. There are various formats on Pinterest in which you can share your content. These include Idea Pins, Video Pins, Collection Pins, Rich Pins, Try On Product Pins and so on. This will ensure that you get good traction and engagement from your target audience. 7. Utilise Keywords You’ll have a better chance of appearing organically in people’s feeds and searches if you employ keywords in all areas of your profile, posts, pins, and boards. Start your Pinterest keyword research by looking up terms associated with your niche on Pinterest itself. Pro Tips For Pinterest Marketing 1. Why should you consider using Pinterest for marketing?  It is the third-largest search engine with 433 monthly active users. 2. Is Pinterest marketing right for your business?  You can check if there are profiles of other people in your niche and if they have a good amount of followers. If yes, Pinterest marketing could work for your business too. 3. Define the goal that you want to establish through Pinterest marketing. These goals could be generating leads, sales, traffic to the website, brand awareness and so on. 4. Create your business account on Pinterest to leverage the power of the platform. 5. When you create a board you may upload your own pins and or even save others’ pins. When someone searches for a specific topic that the board is related to

Marketing landing pages are an essential component of any digital marketing strategy. Well, it holds great power as the purpose of the landing page is to influence the visitor to take a specific action especially to generate conversions. The page you are directed to when you click on an advertisement is usually referred to as a landing page. It can also be the page that appears after clicking a call to action button or can also be a website’s main page. Creating excellent landing pages is a great way to increase your conversions online. A landing page, in contrast to your homepage, which can display all the services your company provides, urges visitors to take a particular action. This can ultimately help you drive traffic, improve your SEO and build a strong brand. That is why you should make sure that your landing page is prepared in such a way that hooks the visitor and influences them to take the desired actions. We have listed some tried and tested best practices that work best to create a landing page that highly converts. 1. Have A Crisp And Concise Copy: Clear, and easy-to-read landing page copy with a specific message is all that highly contributes to creating an effective landing page. You may also use bullet points, headlines and subheadlines and bold fonts. This will ensure that the information that you want to give is easy to understand and read keeping the visitors hooked.  If the visitors have landed on the page from an email or an ad, it’s very reasonable to assume that the majority of people who visit your landing page already have some interest in what you have to say. Just because they’re intrigued when they first arrive doesn’t indicate they’ll stay interested further too. You need to get to the point by not stretching much with a very long and detailed copy. Make sure that your landing copy is crisp, clear and specific.  Your landing page should have a goal for every sentence, and that goal should be to promote your call to action. Cut it if it doesn’t comply. 2. Include Customer Testimonials: Including customer testimonials in your copy is a great way to increase conversions through your landing page. One of the most effective conversion copy tactics involves having satisfied customers write your copy instead of you. Nothing else compares to testimonials for generating conversions. Your landing page copy might not be as convincing as the testimonial written by your client. This is because the visitor gets an idea about what will he experience if he purchases from you. Because testimonials illustrate what the buyer would encounter when using your product or service. Customer testimonials are powerful sales tools. Keep in mind that your consumers make the finest conversion writers. Social proof is a potent addition to any copywriting and marketing plan, so let them speak for themselves. 3. Keep Forms That Are Easy To Fill: If you have a form on your landing page, ensure that it is simple and easy to fill. In other words, make sure that you do not complicate it much by requesting a lot of information from your lead. Try to request only the most crucial data that is required. For instance, if you want them to sign up for a newsletter, you could ask only for their name and email address so that you do not complicate the form and attract them to take the desired action. Similarly, if you want them to buy something, you can keep things simple and only ask for crucial information at that moment which could be the billing and shipping information. Don’t ask for more details until after they’ve placed their order. A user is less likely to convert if you ask for too much information initially. 4. Write A Very Catchy Headline: The very first thing that will catch the attention of potential customer landing on the page is the headline that you use. Ensure that your headline gives a very strong reason to the visitor to scroll and read further and keep them hooked and interested on the page. The headline on your landing page plays a crucial role in making the visitors interested in your product/service. Make sure that your headline states a strong promise or implies a good reason that visitor is interested. The headline needs to be irresistible. You may also ensure that your headline is readable and very clear. You may also an a subheadline that supports your headline well. 5. Focus More On Benefits Than On Features: Ensure that your landing page speaks well about how your customer will benefit from the product or service if they purchase it. If your emphasis is more on the features of your products or services, it may not impact them well. Instead, try to communicate and emphasise the benefits that they will gain after buying the product or service. This will help them to connect their problems with the benefits that your product or service could provide. The features of your product or service could be either technical or descriptive. Whereas the benefits are the main reason why your potential customers could care about the features. They might be more interested in knowing how the features could improve their life. Benefits stand for why they should buy your product or service while features explain what they are offered to buy. The Final Say A key element of online marketing is landing pages. You must become acquainted with landing pages if you want to increase your sales, organise webinars to generate leads or acquire email addresses. Landing pages are a great way to leverage the effectiveness of your digital marketing strategy. Make sure you follow the best practices and write copy that is to the point. Also, ensure that you show the credibility of your brand well along with the customer testimonials to gain trust. Trust is an important factor to drive conversions. Want to strategise landing pages

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”                                                                                                – Peter Drucker A good marketing strategy has the potential to skyrocket the growth of your business! It can be challenging to accurately assess what works and more significantly, what doesn’t, in this constantly evolving world of marketing. Looking at the leading businesses and brands that have implemented marketing strategies that have rewarded them with massive success. And understanding these strategies is great learning to apply to your business. On the other hand, there is a tonne of false information and badly implemented marketing tactics online. Executing a marketing strategy that connects with your audience, builds brand recognition, and boosts your revenue can be challenging, but it is never impossible to achieve. What Makes A Marketing Strategy Stand Out? As we all know that marketing is very dynamic. What has worked today may not work tomorrow. Understanding where your brand stands and whether the brand is connecting well with the target audience is important. Similarly, you also need to ensure that you know your market and target audience well. Understanding the market demand, pain points and goals of your target audience is something that adds a solid foundation to your marketing strategy. The most effective marketing strategies evolve along with modern consumer and technological developments. Because of this, every business requires a reliable marketing plan with clearly defined goals and milestones. Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct map. Marketing largely depends on the way you communicate your message to your audience. If done effectively, your marketing can stand out. Creativity and ease of use are essential components of a successful strategy while communicating your message. Your approach is required to be focused on how effectively and simply you can communicate your message to your target audience. So, let’s have a glimpse into the marketing strategy of some very successful brands with an exceptional marketing strategy approach. Brands That Have Aced The Marketing Strategy Game 01. Red Bull: Red Bull is a big name when it comes to the energy drink market. Started in 1987 in Austria it is a global company known for its energy drink and of course its excellent marketing strategy. One of the reasons behind its strong branding is its brand slogan that is known to almost everyone when they think of Red Bull – “Red Bull gives you wings”. To stay true to its slogan Red Bull has sponsored extreme sports to establish powerful branding and increase brand awareness. Sponsoring such extreme events often gives a great boost to Red Bull’s marketing. Not only this but Red Bull’s fun and humoristic approach to advertising is yet again the biggest contributor to its successful marketing strategy. It all began in the year 2000 with a string of videos with eye-catching illustrations that consistently caught viewers’ attention. The branding has been established so strong that even if people do not watch the logo or read the brand name, just by looking at the ads and its illustrations they know that it is a Red Bull advertisement. 02. Nike: Nike didn’t first become well-known through the marketing that most of us are familiar with. Nike uses value-based and premium pricing tactics to set the price of and drive sales of its products. Consumer perception is used in value-based pricing to calculate the highest price that customers will accept for a product. Nike is a great storyteller. It just not only sells its product, but it inspires its target audience through its marketing and that is what drives its audience. Along with inspiring the audience, the brand also leverages the power of social media to build its brand recognition. On social media, Nike usually gives user-generated content, collab with high-profile people, and employs an excellent storytelling approach. Apart from all these, the brand has a very clear positioning as a sportswear brand and when you think of its product you quickly think of athletic shoes. This helps their target audience to differentiate their brand and products quickly.  03. McDonald’s: One of the strongest reasons behind its massive success is McDonald’s solid brand identity. This is due to the strategic brand positioning and consistent theme that it has. Middle-class and lower-class people make up the majority of McDonald’s target audience. Due to their limited purchasing power, this specific audience tends to get attracted to the restaurant’s cheaper option that it provides. McDonald’s uses psychological pricing strategies to make the prices more appealing and inviting. McDonald’s also uses excellent social media marketing tactics to attract its audience. Its campaigns like Pay with Lovin, for the 2015 Super Bowl, received a massive response on social media where the customers gave friendly gestures instead of cash for their orders. Apart from these, McDonald’s is greatly known for its global marketing strategy where it provides local dishes across its international outlet so that audiences in different places could relate to its products. For example, it provides suitable vegetarian items on its Indian menu, and macaroons on the French menu and has also introduced McArabia (a flatbread sandwich) in the Middle East. 04. Coca-Cola: Coca-Cola is a brand that is widely known for its incredible marketing strategies across the world and active advertising across a variety of platforms and channels, such as TV, web commercials, sponsorships, etc., Coca-cola aggressively promotes its product lines. Coca-Cola today is a successful brand not just for selling soft drinks, but it has been implementing exceptional marketing strategies for years for which it’s known for till today. When targeting its audience it does market segmentation. It targets the audience based on their family, income, and age. You would find Coca-Cola advertisements targeted right from young Generation Z to even adults. Another noticeable thing about Coca-Cola’s marketing strategy is that it does exceptional emotional branding and this ultimately helps the brand to gain customer loyalty.

Digital marketing myths are all around the air! The internet is the biggest medium of content consumption. The time that fuel takes to catch fire is what it takes for misconceptions or myths to get viral. This is why many people believe it on a mass scale. Digital marketing is one of the most in-demand topics that people want to know about, and several marketers are giving their opinions and sharing their experiences on how things could work or not in digital marketing. Sometimes even you may draw certain conclusions, but ensuring that you only believe and implement the truth and facts is what will take you ahead. There are several myths about digital marketing and believing them may cost you the most essential resources – time, effort and money. 6 Biggest Digital Marketing Myths Busted Adolf Hitler once said, “ If you tell a big enough lie and tell it frequently enough, it will be believed.” Myths aren’t lies but are misconceptions that if told repeatedly are believed. So let’s bust some greatest digital marketing myths that you should stop believing right away to make your digital marketing efforts a success. 1. Myth: SEO gives instant results Ranking your brand on the top SERPs organically gives you an advantage over other brands that rank on the later pages. This is a fact and there is nothing to deny. Doing search engine optimization hence is greatly essential for any business.  Still many believe that SEO is something that must have to do but are less aware of what it takes to take to give results. You cannot expect instant results with SEO. It requires a great on-page and off-page SEO strategy. Following the strategy, there is a lot that goes behind and takes time to give desired results if done right. You need to ensure that high-quality blogs are regularly published. Also, page titles, meta descriptions, and page content need to be optimised, headings are required to be formatted, internal and external links should be implemented, page loading times should be improved, the website should be mobile-friendly, and image optimization should be done. All this comes under on-page SEO. Talking about off-page SEO, you need to develop backlinks, have guest posts, have do-follow and no-follow links, submit press releases, develop a good social media presence, and so on. Apart from all these, there are several SEO best practices that you need to take care of. This takes a sufficient amount of to time shows up good results. 2. Myth: Email Marketing Is Dead Email marketing is one of the oldest channels of digital marketing. It still is one of the top channels of digital marketing that provides exceptional results. According to Statista, in 2021, 319.6 billion emails were sent each day. According to HubSpot, 4 out of 5 marketers said they preferred giving up social media to email. Not only this but, statistics also demonstrate an astounding ROI of up to 4200% that email marketing can provide. Your marketing efforts will provide better results if your target audience connects with your brand. Personalisation is one of the keys that connect them with your brands. It can help you keep your customers engaged. Email marketing is one of the most personalised forms of channels through which you could nurture your leads and gain their trust. The trust-building factor is what helps you generate natural sales and convert these leads into lifetime customers. So, email marketing is still one of the most effective ways of marketing that you shouldn’t miss out on. 3. Myth: Quantity Over Quality Matters For Backlinking Building backlinks come under off-page SEO. As discussed above, SEO is important if want to rank organically among the top SERPs. Building backlinks can benefit your website to increase traffic and domain authority. Domain authority is one of the factors that search engines consider while showing the results for the queries entered. It also helps to build trust along with monthly traffic. Also, the more backlinks you have, the more are your chances to rank high. But here’s a catch! Many people believe that the more backlinks you generate are what will help you generate results. But quantity is not the only factor, what matter is the quality of the backlinks that you have built. If you build a lot of backlinks but on websites that have very low domain authority and low website traffic, will only backfire you. Search engines will not consider your website trustworthy. If you generate high-quality backlinks on websites that have good credibility, is when you will start seeing the result, even if the quantity is comparatively less. 4. Myth: You Should Target As Specific As You Can For Facebook Ads Facebook (Meta) has a tremendous collection of data that you can use to reach your audience. So, usually, it becomes very natural to have the thought to target this data you might be interested in for your ads. If you are believing this thought, then you need to understand the reality. If you do laser-targeting for your ads on Facebook, you may help you reach the audience who you think are likely interested in your ads but not the audience who are mostly to convert after clicking your ad. The Facebook algorithm is excellent, and you should let it carry out its intended function of optimizing your ad set without interference. A narrow audience that has been specifically targeted will frequently be too tiny for the algorithm to discover the correct people, and may even prevent it from doing so. However, also ensure that you do not have very broad and open targeting, this too will not give you the results. You should target a decent audience that is not too sharp or too broad. 5. Myth: Posting Several Times A Day On Social Media Will Only Give Results Social media marketing is not more about leads but it’s more about branding and connecting with your audience. Having a good social media presence can help

Email marketing is one of the most useful channels of digital marketing. It is the oldest yet amongst the most effective ones for marketing your business. Numerous brands are competing to engage with their consumers in the era of the soon-to-be-experienced metaverse to raise brand awareness and return on investment. However, it is also getting more challenging to retain a customer. To keep people engaged with the brand and enrich their lives, you need to have a very effective branding and marketing strategy. One of the best methods to capture and engage your customers’ attention is through personalized communication. Email is one of the most personalized marketing channels for interacting with customers. It has been around for a while and is still crucial in digital marketing. Email marketing can give you exemplary results while helping you to nurture and turn your leads into lifelong customers. It even stands out as a good method of disseminating worthwhile content like blogs and also offers a higher ROI at the same time. However, one of the reasons that can contribute to the success of your email marketing is the email marketing tool or software that you are using. The internet is full of options for email marketing software and tools. But finding the most suitable one that is both effective and affordable is hard to find. So, before we jump on to the best email marketing tools that you could consider, let’s understand how effective email marketing is for marketing your business. How Effective Is Email Marketing? As mentioned above, one of the biggest benefits of email marketing is that you can highly personalize your content and connect with your leads to the next level. Nothing could be better than your emails going straight into the inbox of your leads or customers while providing immense value with a touch of personalization. This can even help you to drive traffic to your website or promote your latest products or services. Not only this but email marketing can help you generate natural sales if you nurture your audience well. As per Statista, the number of emails sent each day in 2021 was 319.6 billion. Not only this, but 87% of B2B marketers have said that email is one of their top free organic distribution channels. Taking it to a more intense level, HubSpot states that  4 out 5 marketers responded that they would rather give up social media than email. Stats also show that email marketing gives ROI upto 4200%, which is incredible. Now, it doesn’t take a genius to understand how effective and important email marketing is for the growth of your business and accomplishing your marketing objectives. “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”                                                                                                                  – David Newman Best Email Marketing Tools Below are some of the top best email marketing tools and software that you can consider to leverage the power of email marketing and accomplish desired marketing goals. 1.SendinBlue: Sendinblue is an email marketing software that is highly effective in growing your customer base. It has a great number of features that will help you nurture your audience. It is an all-in-one platform that will help you right from launching your email campaigns to tracking them. It has some exceptional user-friendly automation tools that can assist you in converting your leads into customers in the most efficient manner. You may also add live chat to your website and collect new email addresses from your website visitors. Apart from email marketing, you can also manage SMS marketing and integrate Facebook ads management with SendinBlue. It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For beginners with no prior experience in email marketing, the straightforward drag-and-drop email editor in SendinBlue is just perfect. 2.Constant Contact: Constant Contact is a great choice if you are new to email marketing and want to try it out for your business. For beginners, it is the best option because of its simplicity and ease of use. The drag-and-drop features of the email-builder are user-friendly and effective as it helps to add several elements such as images, videos, and text with ease. It has more than 100 email templates that are mobile-optimized for creating an email that looks professional yet engaging. Not only this but its automation workflow can help you save a lot of time and effort. Customer segmentation, app integrations, landing pages, and list-building tools that are easy to use are what all that Constant Contact benefits you with. The customer support that Constant Contact provides with live chat, emails, and phone calls provides great assistance to the customers using their services. 3.Hubspot: HubSpot is a popular name when it comes to CRMs and sales and marketing services. Apart from CRM it also provides excellent email marketing software with outstanding automation capabilities to level up your email marketing game. It provides exceptional automation workflows to build your email marketing strategies. Additionally, Hubspot offers a tonne of pre-made email templates to assist you in achieving your email marketing goals. You can easily generate fantastic emails using their drag-drop builder without any coding experience. To easily increase your open and click through rates, you can customize your emails using its cutting-edge personalization capabilities. It also has a WordPress plugin. This HubSpot plugin in WordPress eases your email marketing by allowing you to send the email campaign right from the WordPress dashboard. HubSpot is easy to use and lets you better represent your brand by providing you several features and options to adjust your email layouts, add various call-to-actions, photos, and engaging content to your page. 4.Omnisend: Omnisend is best suited to help online stores to ease email marketing for their E-commerce business. It serves as a perfect email and SMS marketing combo for e-commerce businesses to convert leads. To ensure you engage with as many customers as possible, it goes over and above by combining text messaging,

Marketing automation has now become a powerful aspect of marketing to save time and effort to get better results with ease.  By automating the lengthy processes between marketing and sales, your team can have more time to concentrate on overall strategy and nurturing prospects with genuineness.  With marketing automation, you may also get a complete, fuller picture of potential customers’ behavior. Another potent aspect of marketing is DATA. Savvy marketers are now using data to drive their marketing automation strategies and create more personalized content, campaigns, and customer experiences. We know that marketing is often both an art and a science, but a marketer’s gut instinct can also take him far.  With well-researched data, you can optimize your content to be more effective for your target audience. You can analyze customer behaviors and trends to gain better insight into their customer base.  This can ultimately help you improve your brand messaging and enable you to aim your message more accurately to your target audience. Until you understand your customers deeply and genuinely you cannot truly serve them. – Rasheed Ogunlaru When your marketing automation strategies are combined with data, you can do exceptional wonders to achieve your marketing goals. So let’s dive deep into how can you make your marketing automation strategy more data-driven. 1.Set Clear Goals : Before you start developing your marketing automation strategy, ensure that you have well-defined goals.  By identifying and defining your goals will you have a clear understanding of what you want to achieve through your marketing automation process. This will also help you stay on track during the implementation of your marketing automation strategy.  You can start this with a depth-research. Also, make sure that the strategies you plan are aligned well with your goals.  These goals may include lowering customer attrition, generating more high-quality leads, boosting customer engagement, and offering a superior customer experience. 2.Define Ideal Customer : If you are aware of how and what your ideal customer is like, it becomes easier for you to execute the marketing automation process. This also helps in developing suitable marketing automation strategies based on the behavior and interests of your ideal customers. Start reaching and collecting data from the target audience. You can then analyze this data and form an ideal customer persona.  Knowing their demographics, age, education, goals, pain points, interests, and behavior will make you well-equipped to understand your customers in a magnified manner. This will assist you in strategizing your marketing automation strategies.  Remember, the more data you have about your ideal customer, the more effective it becomes to target and connect with your customers by providing personalized experiences. 3.Align Marketing Automation With Customer Journey : A customer journey is made up of all the unique interactions that your customers get with your brand. Your customers may go through stages such as awareness, consideration, decision, and purchase, during their customer journey with your brand. When your marketing automation is aligned well with these stages, your marketing efforts may give incredible results.  Research how a potential customer can interact with your brand content. Accordingly, you could strategize your content. You can plan a thorough automation strategy to connect with your potential customers and get them engaged with your brand. Further, you may develop automation strategies that will enable your customers to move ahead and go through the customer journey.  You can also utilize your marketing automation software to send emails, newsletters for inbound marketing, and text messages. 4.Analyze Your Content : It is also important to know if your content is effective enough to drive your customers to go through the customer journey with your brand. Analyzing your content is a terrific approach to figuring out what content appeals to your target audience. You may optimize the buyer’s journey and better engage your target audience by doing a content audit, which will reveal which content is effective, what you should keep, and what should be improved. That is how you could save both time and money, and neither will be used for unproductive marketing. 5.Study And Understand Your Analytics : Mapping your company’s tactical plan requires an understanding of your metrics.  Tracking performance is a crucial part of your marketing automation process. This will help you get better insights into what’s working and what’s not. You can accordingly make changes to your marketing automation process.  To design an effective marketing automation strategy for the success of your business, you must understand where prospective customers become stuck or stop moving forward in the buying journey. Nevertheless, the charts and graphs remain useless if you are unable to understand how they relate to the overall picture. When you better understand the analytics and track metrics, you can better optimize your content and campaigns. This will result in achieving better results, increasing conversions, and generating more profits. Conclusion Successful marketing automation is essential for any company, big or small, to attract new customers and nurture them throughout the sales process. Developing marketing automation strategies that are based on data can help you align your marketing activities with the customer’s journey to get better results. Data-driven marketing automation strategies are based on customers’ preferences and therefore can help you connect well with them. This will result benefiting you by boosting closing rates, filling any gaps between lead generation and sales development, and most important establishing strong relationships with your customers.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you need to brand it or lose it.                                                        – David A. Aaker Business strategy is a necessary prerequisite for implementing all your business and marketing plans. Establishing a brand that stands out brings several advantages in the long run.  A solid brand strategy can help you move in the right direction and identify long-term goals to be achieved. Building a good brand is like having an intangible asset for your company. It will help you stay ahead of the curve and gain customer loyalty.  This ultimately helps you to establish a good reputation in the market and also helps to increase conversions. Without emphasizing more on how essential is brand strategy for your business, let’s define the concept of brand strategy for a better understanding. What Is A Brand Strategy? A brand strategy is a long-term strategic plan that prioritizes the creation of a strong brand image in the customers’ minds. It is a strategic plan that comprises specific goals to create a powerful brand. This helps the business and the marketers to project a specific brand image to both potential and existing customers. As a result of implementing a robust brand strategy, you can increase the brand value, generate more conversions and make your brand stand out to stay competitive in the market.  Any business that wants to achieve its objectives successfully must have a well-developed brand strategy plan. You’ll steer clear of concepts with its assistance that could damage your brand’s reputation.  Hence, you are enabled to concentrate on activities that are profitable for your company and the brand. Important Elements of Brand Strategy There are certain crucial components that you must take care of while developing your brand strategy. Let’s dive deep into these elements: 1.Purpose : For positioning your brand the right way, you must identify and clearly define the purpose of your business. You must try answering the WHY, HOW and WHAT of your business. This will help you strategize and focus on the tactics to develop a well-defined brand strategy.  The more specific you are about the purpose, the more differentiated you remain from the competitors. Make sure that your brand communicates this purpose well with your team and the customers.  However, also remember that making profits is important but does very little to establish an unforgettable brand.  Along with making money, you need to go deeper to understand the purpose of your brand. If your purpose is impacting the lives of your customers or solving a problem, it will surely set a mark to stand out.  2.Brand Values : Determining the core values that your brand stands for will help you build a strong culture that will make your brand different from others.  This will help you understand how your brand shall be perceived by your customers, competitors, and the market. Determining your brand values will not only help you establish a culture but will also help you in internal decision-making.  By defining your core values of the brand, you can take all your communication the appropriate way and have a strong mission statement that sticks to the values. This helps your brand in remaining consistent and have a unique identity.  Well, consistency is essential and having said that, it is the next important element of brand strategy. 3.Consistency : Being consistent with what you stand for is important. This too applies to your brand message. Aligning all your branding communication in a consistent manner across the different platforms will benefit with recognition. This brand recognition further drives customer loyalty. If you aren’t consistent enough with your brand message and your brand’s tone and voice, your customers may get confused and this may negatively impact your brand’s reputation.  For instance, you are posting something on the social media handles of your company, something that does not relate at all to your brand. Or maybe are not consistent enough across different platforms. This will leave an impression of your brand that will fail to gain brand recognition.  So, stay consistent with aspects such as the content that you communicate, the tone, voice, and style that you communicate with. 4.Emotions : Remember that your brand deals with real humans. Considering this, it doesn’t take a genius to understand that emotions are the biggest driving force when it comes to building a brand image in your customers’ minds.  Make sure that your brand connects with your customers potentially. That is what giant brands like Apple and Nike do. They focus more on emotionally connecting with their customers than on products when communicating their message. That is the reason why despite such expensive products, people still want to buy an iPhone or a pair of sneakers from these brands. These brands have established strong emotions that connect well with the purpose of the brand and the customers.  You can build communities for your customers so that they feel involved and emotionally connected with your brand. This helps you drive customer loyalty to the brand. 5.Brand Loyalty : Brand loyalty is significantly beneficial for a brand, especially when it comes to sales. Developing brand loyalty with your customers will help you retain customers for a long time.  Loyal customers can go above and beyond for your brand to tell others about your brand and act as brand ambassadors for you.  To gain brand loyalty, you can thank your customers, take their feedback from time to time, and give no opportunity to disappoint them.  You can also go a step beyond to appreciate their loyalty towards the brand by communicating with them through personalized emails, delighting them with offers or gifts, and rewarding them whenever required. Conclusion In a market having several brands, it is essential to establish a brand that stands out and can be recognized. Due to the competitive edge, your target audience will only notice you, if you communicate well and connect with them. The above

” Marketing without market research is like driving with your eyes closed. “                                                                                                    Dan Zarrella Do you want to know one of the biggest secrets to the success of popular brands? Well, there are many, but a crucial one is “excellent market research” Market research is the foundation of almost every activity in marketing. If done well, you can expect incredible results out of your marketing efforts.  When it comes to your customers, market research is a powerful weapon that will help you understand your customers in a more magnified manner. In-depth research of your customers can help you find insights which will enable you to enhance your product or develop marketing strategies that are more potent. Marketing research means gathering and analyzing the data or information about your target audience, competitors, and target market to study the factors affecting your marketing activities or the sales of your products or services. Top Market Research Tools Now that we all know how significantly important is research for marketing, using the right tools also holds great importance. The Internet is loaded with tons of market research tools to get you abundant data. But how far can you rely on them? Below is a list of some exceptional tools that will not disappoint you and can help you get better insights to achieve your marketing goals. 1.AnswerThePublic: Want to get a sneak peek of what questions your audience is searching around your keywords?  AnswerThePublic can prove to be an excellent tool for you to plan strategies for your content marketing and get an insight into what’s on the mind of your target audience.  But what is the source of these questions?  AnswerThePublic shows you results based on the autocomplete data from popular search engines like Google.  In no time, it generates very useful questions, queries, and phrases that people are posing around your focus keyword. For instance, your keyword is “digital marketing”. You may find questions like: What is digital marketing? What are the three types of digital marketing? Is digital marketing easy? These are the real-time questions asked around your keyword “digital marketing” on search engines like Google.  You may not find what exactly you want, but you’ll surely get what your target audience wants. With the help of AnswerThe Public, you can easily mine the wealth of customer insights generated into new and highly practical products, services, and content, just the sort your target audience or customers genuinely desire. Pricing: Free 2.Think with Google: Think with Google is a lesser-known tool by Google, but is highly effective when it comes to market research. By using Think with Google you can get access to the most recent Google data and insights which help you stay informed and updated.  You can get abundant information related to your customer behavior, recent trends, and almost all the other marketing insights.  Based on Google’s tremendous collection of data, this free tool can get you amazing insights for developing your marketing strategy. It provides information based on four major areas – Consumer Insights, Marketing Strategies, Future of Marketing, and Tools.  Your market research activity can be enhanced with great information based on statistics and studies. Pricing: Free 3.Make My Persona: Knowing and understanding your customers before you do any marketing activity, can take you far. If you know what your ideal customer is like, it becomes easier and more efficient for you to plan and execute marketing strategies.  Knowing the demographics, goals, and pain points of your customers is a foundational step in planning campaigns, content, products, or services. After answering a series of questions, Make My Persona, which is a free tool by HubSpot, generates a buyer persona for your ideal customer. It leads you through thoughtful questions intended to structure and enhance the comprehension of your customer persona study. It enables you to pinpoint both demographic and psychographic information by letting you specify the persona’s name, age, career traits, and problems. Pricing: Free 4.SurveyMonkey: If you want to generate your primary data for your market research, SurveyMonkey is a powerful research tool.  With SurveyMonkey, you can conduct surveys to get better insights into the target market and audience or customers. With the help of this tool, you can create, send and even analyze your surveys. These surveys can be sent in multiple ways online.  You can easily take a look into the response of your audience or can also generate custom reports based on the data collected.  This helps you to effectively analyze your data and understand your customer preferences.  It provides excellent templates that could be selected and offer a lot more even in the free plan. Pricing: Freemium 5.Statista: Statista is a market research, online statistics, and business intelligence portal. It provides reports and data in a visual representation that is a goldmine for many researchers and marketers.  These data and reports are based on data collected from reputed sources that are updated from time to time.  The visualization of data is done in the form of charts and graphs that is easy to understand and digest.  No matter what information you are looking for, it has data for almost every topic. This leads you to understand your customers and market more accurately and effectively.  With such insightful data, you can easily plan and execute marketing strategies to achieve your marketing goals.  Pricing: Freemium Bottom Line If you want to excel as a marketer, you must understand your target audience and market to reach a larger potential customer base.  Whether you are looking for trends, metrics, or any other insights, you have plenty of tools available for market research. However, you are required to test and try the tools and prepare a set of tools and resources that will get you one step ahead and leverage your marketing efforts.  Now that you have a toolkit of options mentioned above at your disposal, you can start developing your expertise in market research.For more profound guidance and extended team support for data-driven marketing, book a

How is social media treating brands this 2022? Are your brand posts gaining popularity? Are they bringing in reach, engagement, and followers in a huge number?  If not, are you wondering why? It could be because you are still living in the past. To keep up with social media you have to keep up with the new tools and technology the digital world has to offer. Social media tools are gold for your business, helping you with everything from planning and scheduling your posts to evaluating and improving their effectiveness. The majority of marketers think that social media helps their business. This emphasizes how crucial it is to spend money on the correct apps for your company’s long-term growth. So, ask yourself what social media tools are you using for your brand growth. Are you still unsure what tool is right for your social media channels?  Then this article is just for you. Here we would talk about the best social media tools in 2022. Let’s get started! Canva We ranked this tool first because it is simple to use it is to use and due to the great visuals, it has. You can make aesthetically attractive social media posts with Canva.  Multiple team members can collaborate on a single project because of its straightforward drag-and-drop layout. Additionally, it provides a variety of visual content possibilities like thought bubbles, design grids, thought bubble backgrounds, and backdrop transparency. There are many different categories from which you can select to generate graphic material. Pre-made templates are available for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designs, etc.) Planable Planable serves as one location for all of your social media posts, comments, and suggestions.  For our scheduled postings, we social media marketers frequently participate in time-consuming preview procedures. This leaves us with incredibly limited time to test new marketing tactics. It enables you to get a live preview of your social media updates. Together with your team members, you may produce compelling visual content all at once.  They even refer to it as “content generation on steroids.” It has a wealth of information and enables you to duplicate posts for each channel separately. Buzzsumo What could be superior to well-written social media posts? optimized material for social media. You can do the latter with the aid of Buzzsumo. It gives you thorough analysis reports and assists you in finding the most popular content across all social networks.  Additionally, it enables you to analyze the content that your rivals are posting. How?  It can assist you in performing in-depth comparisons and tracking the performance of your competitors’ material. Additionally, it notifies you whenever a writer or rival produces fresh content that is relevant to yours. HubSpot The social media management tools offered by the well-known marketing platform HubSpot are nothing to laugh at. You can track social interaction specifically in the context of your customer relationships with Hubspot. Customer shout-outs and mentions are automatically logged, saving you a tonne of time and requiring less human tracking on your part. The tool gives you a thorough understanding of your customers’ social activities and how many actual leads you’re generating from particular platforms when combined with HubSpot CRM.  This enables you to quickly demonstrate the ROI of your social media marketing. Nevertheless, the platform is not a native social media management app and is only accessible to HubSpot users. Zoho Social One of the greatest social media management solutions for team communication is Zoho Social. You may initiate conversations, share reports, assign team roles, and invite comments via the app. This enables sharing your changes, tactics, and performance insights with everyone very simply. The platform also offers its own Sprout-like optimal timing tools in addition to scheduling.  Additionally, Zoho Social offers built-in Instagram scheduling features that let you post updates and share user-generated material directly from your desktop. Like HubSpot, Zoho CRM offers immediate connection, and being able to track client interactions is a significant plus. Mention By providing you with real-time updates about your brand from the web and social media, Mention can assist you with real-time media monitoring.  It makes it simple for you to keep an eye on more than 1 billion sources every day, including blogs, forums, and social media. Additionally, it can assist you in keeping up with everything that is being stated in real time about your company online.  As a result, you can interact with people, reply to feedback instantly, and expand your community of brand advocates. Additionally, you may use their influencer discovery tools to locate influencers who can help you disseminate your message. Most significantly, their insight center enables you to explore your monitoring data in depth, test out novel graphs, and spot trends you would have missed otherwise. This contains significant indicators including gender, reach, influence score, and brand perception. AdEspresso Ad creation and management on social media sites is challenging, let’s face it. Thankfully, all we require to resolve that is this social media management application. You have the option of creating campaigns using the AdEspresso campaign creation flow or on Google, Facebook, and Instagram.  AdEspresso also evaluates your Facebook ads and offers useful daily in-app advice. This allows you to suspend underperforming advertising and multiply the ones that work. You can generate many varieties of your advertising with the help of Adespresso, which also makes experimentation simpler. Additionally, this application links your Facebook Ad Account with your CRM or email marketing program so your leads, contacts, and audiences are in sync. You can send emails to your client or customer and request their approval using their campaign approval tool. These tools can assist you in achieving your social media marketing objectives, regardless of whether you represent an up-and-coming agency or a well-known company. Making the best tool selections to create the ideal social media strategy is a never-ending struggle. Additionally, each company has a particular target market and social media post format. We hope this article helps get

Buying real estate is one of the most expensive things that you can do, and it’s not always easy to find the right property. That’s why it’s important to have a digital marketing strategy in place that will help you qualify leads, convert them into sales, and keep your costs down. In this guide, we’ll be discussing the importance of high-quality lead generation for real estate, the different strategies you can use to generate leads, and how to optimize them for maximum results. If you’re ready to take your real estate business to the next level, read on! Why High-Quality Lead Generation Is Important For Real Estate? Real estate marketing is all about generating leads and selling properties. But generating leads of the right quality is essential for success. By following a step-by-step digital marketing strategy, you can increase your chances of closing deals quickly and easily! High-quality leads are the foundation of a successful real estate marketing campaign. They are the people who are most likely to buy or lease a property, and the process of generating them starts with generating leads that are relevant to your target audience. By doing your homework and targeting the right leads, you can convert more prospects into buyers. With digital marketing strategies like these in place, you’re on your way to real estate success! Define Your Target Audience Or Customer Persona For Real Estate Real estate marketing can be a daunting task, but it’s essential to get the right strategy in place. Before you get started, it’s important to understand who you’re selling to – this includes understanding your customer persona. After that, it’s time to start researching their age, gender, location, annual income, interest, intent, and psychographics. Once you’ve got a good understanding of who they are and what they want, it’s time to develop a digital marketing campaign that will work best for them. One strategy that could work well is creating a few customer personas and testing out which one provides the best results. Another great way to get leads is by marketing real estate in the right way to the right people – for example, social media marketing to millennials or real estate ads online to people in the city. Lastly, keep in mind that your digital marketing strategy would be influenced by the type of real estate you’re selling and the purpose of the purchase. Top 7 Real Estate Digital Marketing Strategies To Boost Sales Real estate is a business that revolves around customer relationships. That’s why it’s so important to employ digital marketing strategies that will help you build stronger connections with buyers. Here are the top 7 strategies that will help you achieve this: Social Media Marketing: List down the suitable channels for executing your real estate social media marketing. Email Marketing: Create a warm database and experiment with a cold database for email marketing. Google Search Ads: Showing ads to inbound searches can help you get qualified leads. Google ads is a great channel for the inbound approach. YouTube Ads: Youtube is one of the largest search engines, hence if you aren’t running ads on Youtube for real estate you may miss out on a lot of lead generation opportunities. Facebook and Instagram Ads: You can take the inbound approach through Google ads and use Facebook/Instagram ads for remarketing by using lead magnets. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Collaborations : Rech you potential customers by collaborating with bloggers, YouTubers, Instagram and Facebook influencers. What Is A Multi-Funnel Digital Marketing Strategy For Real Estate? A digital marketing strategy for real estate should start with video marketing. This is because videos are the most engaging content type online, and they help you capture users with high intent and interest. Once you have these leads, the next step is to drive sales – through powerful landing pages and email sequences. By following a multi-funnel digital marketing strategy, you will ensure that your real estate business is successful. How To Ensure You Generate Warm And Hot Leads Most Of The Time Digital marketing is the key to success when it comes to real estate. If you want to generate leads and sales, you need to put in the hard work and follow a step-by-step digital marketing strategy. Here are the five key strategies you need to follow: How Does Branding Affect Conversion Of Your Real Estate Leads? Creating a digital marketing strategy for real estate is essential for success. If you’re not doing everything in your power to increase conversion rates, you’re likely losing potential leads. Here are four key strategies to help you achieve success: Trust: Establish trust and authority through your brand’s voice to build a connection with your leads. Recognition: Run appealing rewards and recognition campaign that will help in better conversions. Rate: Make sure to provide the project completion rate. Create impact: Videos are a great way to attract leads. Create impact by providing video demonstrations.   3 Highly Effective Brand-building Campaigns For Real Estate Building a successful real estate business requires a digital marketing strategy that is tailored to the target audience and the business goals.  The first campaign is focused on building a strong online presence, which includes developing a website, creating social media accounts, and creating engaging content. Next, create content that speaks to your target audience – whether it’s blog posts, blog comments, social media posts, or videos. Educate and attract potential home buyers with blog posts that discuss the various real estate markets, the pros and cons of various real estate options, and tips for home buyers. Use social media platforms like Facebook, Twitter, and LinkedIn to build a following for your business. Lastly, create a compelling story – something that will capture buyers’ attention and stimulate their desire to learn more. Running An Exploration Campaign To Know What Works And What Doesn’t Digital